LOGOS | COLORS | EMAIL HEADERS | TYPE & FONT Guidelines
for PUUF web and print communications.
PUUF LOGOS
600 px wide logo – Use for web, email, office printers, and offset printing up to 2″ wide. Should be good for printing on inkjet or laser up to 4-5″ wide, possibly larger. Right click on the logo to Copy or Save Image As… to your computer. The colors can be saved and reused as a palette in Canva or other design apps. There are email headers below, as well.
For Web: (no address)
Icon: Alternate for website or a corner graphic in slide presentations where text is not needed.
LOGO & WEBSITE COLORS
LOGO COLORS
BLUE # 0059a9 | RGB: 0, 89, 169 | CMYK: 100%, 47%, 0%, 34% | Pantone: 2145 C (approx for print)
GREEN # 00753c | RGB: 0, 117, 60 | CMYK: 90%, 29%, 99%, 18% | Pantone: TBD (for print)
ORANGE # f05b29 | RGB: 240, 91, 41 | CMYK: 0%, 62%, 83%, 6% | Pantone: TBD (for print)
WEBSITE COLORS
These colors are used for headlines and accents throughout the site and are selectable in all text and backgrounds throughout the site. Primarily the text defaults to a dark gray, and headlines use the dark red and the site should not need much customization outside of that in order to keep it simple for editing.
DARK RED # 891414 | RGB: 137, 20, 20 | CMYK: 28%, 100%, 100%, 32% | Pantone: TBD (for print)
YELLOW GOLD # d17600 | RGB: 209, 118, 0 | CMYK: 0%, 44%, 100%, 18% | Pantone: TBD (for print)
WARM GRAY, LIGHT #eae9e3 used for HEADER and FOOTER blocks
WARM GRAY, MED #dad9d3 – Used for HERO block on Home
WARM GRAY, DARK #AAA9A3 – GB BLOCK NOTICE – style entered into CSS
FONTS & TYPOGRAPHY
Font families in the PUUF logo:
- Palatino Regular – “Palomar”
- Franklin Gothic Book Condensed “Unitarian Universalist Fellowship”
These are for reference only as they are not recommended for text outside of our logo.
Web font: The font in this website is “Source Sans Pro”, sans-serif” It is built into this website and is designed for the web, not for print.
For email and print materials: it is recommended to use standard sans-serif web fonts like Helvetica Neue, Arial, Helvetica, Franklin Gothic, or Futura. They are built into most computers, are well designed, legible, and classic popular fonts for print and web.
Other Typographical Info and Suggestions:
- Sans-serif fonts are usually more legible than serif for online communications. Some serif fonts can be good for longer text pages.
- Avoid decorative typefaces outside of headlines and don’t type in all caps with a font that is not designed for it!
- Typically not a good practice to type sentences in all caps except headlines and short phrases! Use bold, italics, and larger font sizes for emphasis.
- Do not type double spaces between sentences. That was for typewriters in ancient times—not computers.
- Do not underline type. That denotes that it is a link. When you create a link, the type will automatically be underlined.
EMAIL HEADERS
Note re: Email Headers
Please do not put any other border around these logos in emails. They are meant to stand as they are, and are best displayed on a pure white background.
Email Header Logo – only for “Ways to Connect” emails.
Midweek Check-in Banner
Email Header Logo, Basic – for standard emails from Palomar UU Fellowship. (approx 600 px wide.)
The following content is under construction and can be ignored.
The following pertains to branding guidelines and logo usage for promotion, social media, advertising events etc:
NOTE: LINKS NEED UPDATING AND ATTACHMENTS.
Logos
Download our logo for use in print or digital materials.
Low Resolution (72 dpi) for Digital Media (for Slides, Presentations, Internet, Social Media, etc)
Color Logo: Large (2″ x 4″) JPEG or Small (1″ x 2″) JPEG
Black and White Logo: Large (2″ x 4″) JPEG or Small (1″ x 2″) JPEG
High Resolution (300 dpi) for Print Media
Color Logo: Large (2″ x 4″) TIFF or Small (1″ x 2″) TIFF
Black and White Logo: Large (2″ x 4″) TIFF or Small (1″ x 2″) TIFF
Vector Images for Print Media
Color EPS | Black and White EPS
Note: TIFF and EPS files have been compressed and will need to be extracted with a ZIP utility.
